(CercleFinance.com) – The world number one in advertising WPP announced on Thursday the signing of a partnership in the field of the metaverse with Epic Games, the creator of the video game ‘Fortnite’.
In a press release, the communication group explains that the agreement will help the agencies of its network to offer brand clients new digital experiences within this virtual universe.
The partnership will train thousands of WPP executives, engineers and creatives on creating personalized experiences, including using real-time 3D creation technologies.
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