NEW YORK, Feb. 11 2022 (GLOBE NEWSWIRE) — Gain Theorya global forecasting consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions Q1 2022 report.
This Forrester Wave MMO report analyzes and evaluates the most important marketing measurement and optimization vendors in terms of offering, strategy and market presence. It categorizes vendors as Leaders, Strong Performers, Contenders, or Challengers.
In this report, Forrester indicates that “large global companies with complex marketing budgets and who are looking for quality services should put Gain Theory on their shortlist” and adds that “Gain Theory’s service offering really stands out. of all the competition. »
Gain Theory received the highest possible scores on 13 criteria, defined as superior to other vendors in the assessment. Gain Theory’s highest scores include the use case criteria “brand portfolio management”, “omnichannel marketing strategy and planning”, and “information-driven activities”. Gain Theory was also given full marks in the criteria ‘unified measurement methodology’, ‘marketing strategy advice’, ‘business strategy advice’ and ‘change management advice’.
It should be noted that the highest possible score was awarded to Gain Theory for the criterion “unified measurement methodology”. The report states, “Gain Theory’s long-term approach is to advance its planning and optimization recommendations by incorporating more customer behaviors and data signals. »
In terms of Gain Theory’s ability to provide advice on enterprise-wide growth levers, the firm also received high marks for the “business strategy advice” criterion, which assessed the ability of suppliers to apply their measurement and optimization skills in areas such as customer churn analysis, pricing analysis, demand generation analysis and other functional information.
” In a time of unprecedented change and uncertainty, organizations need a more holistic and future-oriented approach to accelerate their growth. We have enabled our clients to achieve this by activating smart business strategies that promote retrovisibility, insight and forecasting. We’re Delighted to Be Named a Leader in the Forrester Wave Report », said Manjiry Tamhane, Global CEO of Gain Theory. ” This confirms for us the unique value we bring to our customers around the world who trust us to focus on what matters most, simplify complexity quickly and ultimately make a meaningful difference to their customers. commercial performance. »
About Gain Theory
Gain Theory is a global forecasting consultancy, focused on accelerating growth for ambitious brands.
Our experts in data, advanced analytics, technology, and consulting leverage retrovisibility, insight, and forecasting to improve investment decisions and activate growth quickly.
Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support our clients through four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Enabling for Growth .
To focus on what matters most to customers, Gain Theory’s proprietary Marketing Effectiveness Index analyzes and assesses the maturity of marketing effectiveness, identifying the critical gaps that impede a Accelerated growth. Driven by data, this efficiency index establishes sector and industry benchmarks to help inform priorities for transformational roadmaps.
Gain Theory is an agency of WPP (NYSE: WPP).
To find out more, visit www.gaintheory.com and follow us on social networks via LinkedIn Where Twitter.
For all press inquiries, please contact:
Claudia Sestini
Gain Theory Global Marketing Director
[email protected]
