Write for the web by exploiting the questions of Internet users

Gone are the days when it was enough to stuff your content with a series of keywords without logic or interest. Today, to be well referenced, you have to learn to answer the questions of Internet users.

Yourself, when you do a specific search, you use a question: “How to remove a grease stain encrusted on a ceramic hob?” » or « how to loosen a paper shredder? “, for example.

To be read, you have to make people want to read. And the question/answer tactic is a good approach.

Finding Questions

The difficulty of an editor, when he knows his niche very well, is precisely that he knows it. Simple questions don’t come naturally because mentally you have the answer. For example, someone asked me if the standing committees of the National Assembly survived from one legislature to another. For me, after eight years of Parliament, it was perfectly obvious.

The easiest way to find questions related to a topic is Answer The Public. In free version, the online tool is sufficiently provided. We choose the country, the language and the keyword. In the example shown, we take that of the fennel tart. He lists the questions.

Ubersuggest also offers a search feature for questions, related to a keyword, but it is not as extensive as Answer The Public.

Another free alternative: Also Asked, even if the fennel tart did not meet with the expected success.

Depending on the case and your niche, to find questions, you can also use Rytr.me. This is a content generation tool, which we will talk more about in another article. Here, the option that interests us is the questions section. The tool is very powerful for finding relevant questions to ask individuals. In our example, we diverted the tool from its purpose, but we see that the questions are of interest.

Social media

Apart from the classic question search tools, listed above, there are other ways to obtain questions from Internet users on a specific subject: social networks.

First, Facebook is always very useful for finding questions from Internet users, including the most basic ones. We do not measure how some people do not know how to use a search engine. Using questions from a Facebook group dedicated to a niche is very useful, both for the creation of content and for its distribution.

Quora is also a good source of questions and answers, on all possible subjects, even if its use requires a few minutes of learning. Reddit, to some extent, can also be a good supplement for questions.

Finally, we must not neglect specific forums, as we saw in the previous article. Even without necessarily adopting a mother & child strategy, reading the topics, seeing the questions asked – which are indexed in search engines – this can be used to build content.

Optimize content with questions

Sometimes, the contents are already written, built and finally just waiting to be optimized. Currently available in beta version, Ubersuggest offers a functionality for optimizing content that has already been written, in particular thanks to questions from Internet users.

It is told the targeted keyword and from this word, the tool offers sections of articles, not the content itself, but rather the sub-category. These sub-categories include questions.

We must not make the economy of an in-depth analysis of the contents. In the case of the fennel pie, it is possible to find questions relating to savory pies, dietary aspect, seasonal availability of ingredients, etc. We apply the equation a keyword = a content. This keyword itself includes other themes that may lend themselves to questions.

Answering Internet users’ questions through targeted content is part of a long-tail strategy, which can pay off in the long run.

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