A few days ago, Xbox was controversial for a very specific reason, and it clearly didn’t go over with the players. Some of them are even furious.
Sometimes an argument can explode in the blink of an eye. Xbox has just experienced this situation, and players are really angry. But then, what could the firm have done to attract the wrath of the community? In fact, it has something to do with a seemingly innocent message posted on X (formerly Twitter). However, everything did not go as planned.
Xbox creates controversy using AI
The use of artificial intelligence is not viewed favorably. For some people, it’s all about how you use it. You also have to be at least a little honest, making it clear each time that you used it to make an image, for example. You’re starting to see where we’re going with this. On December 27, Xbox wanted to “honor” independent games by posting a message on X. What was written doesn’t matter, it’s the image that accompanied the post that interests us. People looked into it, and then tragedy struck.
A quick glance revealed that this artwork was not homemade. Far from it even since it was clearly made by an AI. Just zoom in on certain parts of the image to immediately see what’s wrong. The faces are distorted, there are objects that have no place there, in short, it was not shaped by a human. As a result, users became angry, and did not hesitate to make fun of Xbox for using artificial intelligence.
If the post has since been removed, the damage is done. In itself, promoting independents by being such a massive company is a good deed. However, the controversy that followed just gave the impression that it was done in haste, simply for “form”. Let’s not forget that by using these methods, these are artists in need who are not sought after for their skills, and who are simply pushed aside in favor of an AI. For Xbox, this is not good publicity.
The artists are angry
Obviously, artists are the first to express their dissatisfaction with Xbox. “ Nothing screams “I don’t care about indie developers” like this“ that the use of AI “, ” If you can’t hire an artist to advertise, I highly doubt you will with independent developers “, we can read in particular. For the moment, Microsoft has not yet commented on the situation. The community is awaiting an apology message that would explain the reasons behind this choice. In any case, it’s tense for the manufacturer who is probably not going to make the same mistake twice.