We might as well admit it, partnerships with football are more the prerogative of playstationwhich again recently aired an advertisement featuring its heroes on a plot for my Champions League. Xbox also wants its share of the cake and uses for that a door of entry which will please the public of France. He just announced a partnership with the French Football Federation to become a partner gaming official of the French men’s and women’s national teams.
Beyond cross-advertising, this collaboration will manifest itself through at least 2 first initiatives: Xbox FCaiming to offer spaces dedicated to video games to amateur clubs, and XboxDaya day of entertainment around the gaming on the sidelines of the final of theeCupwhich will take place on May 21 in Clairefontaine.
We are delighted to announce today a brand new partnership between Xbox and the French Football Federation, making Xbox the official gaming partner of the French national men’s and women’s football teams. At Xbox, our mission is to allow everyone to enjoy the joys of video games. Billions of people around the world connect with each other through games, just as they do with football. This partnership brings to life our Power Your Dreams tagline, which celebrates the values of diversity and inclusion shared by Xbox and the French Football Federation, empowering football fans, associations, amateur clubs, women’s football and everyone who loves video games to flourish.
For more than a century, the French Football Federation has supervised and developed amateur and high-level practice of the most popular French sport. We therefore see the French Football Federation as a formidable organization, which has the same desire and the same ambition as Xbox to bring together fans and players around a common passion, while respecting their differences.
François Vasseur, Director of Marketing and Economic Development of the FFF: “We are delighted with the signing of this partnership with Xbox. Xbox is a globally recognized and innovative brand that shares fundamental values with the FFF such as diversity, inclusion, but also gaming and its accessibility to all. The Brand’s commitment to Amateur Football in particular and to French teams promises some great shared stories. »
Ina Gelbert, Xbox France Director: “We are proud to be the official gaming partner of the FFF. We look forward to seeing the actions we have imagined alongside the FFF to support amateur football, but also to promote inclusion and diversity, which are strong values that we share. The Xbox team is delighted to stand alongside the fans of the French teams, especially in this year of Women’s Euro and Men’s World Cup. »
As part of this partnership, Xbox is committed to taking its Power Your Dreams motto beyond gaming, bringing new and unique experiences to life for football fans and gamers alike, including:
Xbox FC: a boost to amateur football
As part of this partnership between Xbox and the FFF, we present to you the Xbox FC, a program which aims to strengthen the FFF’s support for amateur football by renovating the infrastructure of several clubs in France. Our motto Power Your Dreams comes into its own here. The operation aims to make the dream of young amateur footballers come true by allowing them to take advantage of brand new training facilities and equipment. The selected clubs will benefit from renovated locker rooms, a dedicated gaming area and equipment in the colors of Xbox and the FFF. The commitment of Xbox and the FFF is to ensure that these new infrastructures are maintained and that these clubs benefit from additional initiatives over time.
To support this program, we can count on an ambassador of choice, Sakina Karchaoui, a French international footballer. Originally from Miramas, near Marseille, she took her first steps in the world of football with the local club. She signed her first contract with Montpellier HSC as soon as she left the Montpellier training center. After a stint at Olympique Lyonnais, Sakina moved to Paris Saint-Germain as a left-back. It is keen to commit to providing more resources and better conditions for amateur football.
Xbox Day: a day for inclusion and diversity
To celebrate the two passions of players, football and video games, Xbox is enriching the eCup final organized by the FFF on May 21, in Clairefontaine, with Xbox Day, an open day for football clubs. amateur. To represent these two universes, this event will be carried by Kadidiatou Diani and Domingo.
French international footballer, Kadidiatou discovered football at ES Vitry. She then joined the Juvisy club and the Pôle France Féminin de Football. She is currently playing as an attacker at Paris Saint-Germain. Involved in associations, she joined the NGO Plan International France in 2020 as a new ambassador to defend sport as a lever for education and emancipation for girls. Kadidiatou Diani will be the godmother of this Xbox Day.
Figure of the video game, Pierre-Alexis Bizot, better known under the pseudonym of Domingo, is a French animator and streamer. Since 2019, he has hosted his own talk show on the Twitch platform, Popcorn. Passionate about sport both behind a screen and in life, he also organizes events like the Escape, a virtual cycling race and shared his participation in the 2021 Paris marathon.
During this resolutely festive day, several activities will be offered:
- An exclusive visit to Clairefontaine, home of French football;
- A mixed football tournament;
- The final of the eCup FFF;
- An introduction to blind football;
- Inclusive workshops led by associations and experts to learn how to play differently and have good digital practices.
You can follow these activities live on the social networks of Xbox France and the French Football Federation.
For the record, we were present at the partnership launch party at Stade de Francethis Thursday, in the presence of Ina Gelbert, Director Xbox UKand François Vasseur, Director of Marketing and Economic Development of the FFF. The enclosure illuminated in the colors of Xbox hosted a sound and light show to mark the start of this collaboration, but also a set hosted by Marie Palot and Smaïl Bouabdellah to talk about itin the presence of Kadidiatou Diani, Sakina Karchaoui and domingo. The event was broadcast in live and you can find its replay below.
The journalists and influencers present on site were able to leave with a beautiful memory: a joystick Robot White in the colors ofFrench teamnumbered and limited to 200 copies, and personalized Posca by the artist Oskunk. A taste of a future special series model for the French? In any case, the Xbox Series X and S stamped FFF present in the gallery were they not made to be distributed.
Try to win a controller #XboxFFF !
Correctly answer the following question:
????What year was the Xbox Series X|S released?Draw among the correct answers Monday, March 28???? pic.twitter.com/A5q9f7Lfov
—FFF (@FFF) March 25, 2022
The collector controller can also be won in contests Twitter organized by the French Football Federation.
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