The Canalys firm unveils its results for the year 2021 for the smartphone market and shares the top 5 of the biggest sellers in France. We see the battle between Xiaomi and Samsung, the progress of Oppo and the surprise of Wiko.
Source: Anthony Wonner – Frandroid
The year 2022 has already gotten off to a good start (we are already in February of course!), but it is sometimes good to look in the rear view mirror to take stock. That’s good, the analysis firm Canalys shares its top 5 of the biggest smartphone manufacturers in France for the 2021 financial year. A report that Xiaomi hastened to share via a press release to display its great momentum. However, this is not the only thing to remember from this ranking which also concerns Samsung, Apple, Oppo and Wiko.
Before going any further, let’s clarify one important thing: Canalys’ data is taken from deliveries sent from the factories of smartphone manufacturers. This is a valuable indicator, but it is not necessarily the most precise since it does not necessarily correspond to the number of sales to end consumers.
In France, in 2021, Samsung, Xiaomi, Apple, Oppo and Wiko form the top 5 smartphone brands // Source: Canalys
This postulate clarified, let’s take a look at the top 5 smartphone brands in France in 2021 according to Canalys.
Samsung, threatened leader and Xiaomi, threatening dolphin
In first place, we find without surprise the historic leader Samsung. However, the dynamics are not the most radiant. The South Korean giant still takes 27% of the market share, but this represents a drop of 31% compared to the previous year. The competition promises to be very tough for 2022 with the Xiaomi bulldozer which continues to progress at full speed: + 45% to reach 23% of market share.
Currently second in this ranking, the Chinese troublemaker certainly does not hide his ambitions to steal the throne. Buoyed by a gargantuan number of product launches in 2021, Xiaomi has already overtaken Samsung in France momentarily last year. The challenge will now be to stay at the top for longer.
Apple on the podium, Oppo on the rise
The top three is completed by Apple. The apple brand has 22% market share in France according to Canalys, a drop of 11%. Note, however, that the Californian group recorded a very big fourth quarter of 2021. As often, it is the most prominent brand during the holiday season.
Behind, the gap widens significantly since Oppo, fourth in the ranking, displays “only” 8% on market share. Nevertheless, it is interesting to see that the Chinese brand recorded an increase of 71%, the strongest of this top 5. The evolution is therefore very impressive, but must be put into perspective since a percentage always seems bigger when you start from further away.
Wiki still there
The top 5 ends with a little surprise: Wiko. The brand of French origin – and a subsidiary of the Chinese company Tinno – still and always resists the strong competitive pressure, particularly important at the entry level.
Wiko is therefore fifth in France according to Canalys with 5% market share. It will be difficult to resist for long with the 3% decline recorded in 2021 by the brand.
Note that the year 2021 was characterized by a global shortage of components on the new technologies market and by a pandemic that continued to affect the whole world. Also note the absence of Huawei in this ranking. The Chinese giant – which recently launched its P50 Pro in France – is still mired in its conflict with the United States. The Washington embargo still prevents it from pre-installing Google services on its devices.
To follow us, we invite you to download our Android and iOS application. You can read our articles, files, and watch our latest YouTube videos.