2023 is definitely a complicated year for Xiaomi’s smartphone division. After posting sales at half mast in recent months, the manufacturer logically lost its 3rd place in the world ranking, which now goes to Oppo. The two firms record 10.6% and 10.7% market share respectively.
Since the beginning of the year, the smartphone market has been experiencing some (big) difficulties. All manufacturers are showing a drop in sales and, while some are doing better than others, the overall trend is downward. Inevitably, on the contrary, this situation has a harsher impact on certain brands. This is particularly the case with Xiaomi.
The Chinese firm has been suffering from great difficulties for several months, especially on its smartphone division which is struggling to stay afloat. The first quarter was particularly tough for the latter, as evidenced by the latest figures shared by the analysis firm TrendForce. While he was comfortably installed there, Xiaomi has just lost its third place among the best smartphone sellers.
Xiaomi continues its slide in the smartphone market
A place lost to its rival Oppo, which however fails to widen the gap with Xiaomi. Indeed, it now holds 10.7% market share in smartphones, against 10.6% for Xiaomi. The leading duo remains unchanged, with 24.6% market share for Samsung and 21.3% for Apple.
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In the first quarter of 2023, Xiaomi posted a drop in sales of 40.4% compared to the previous year, and 27.4% compared to the last quarter of 2022. Admittedly, it is the market as a whole that is in trouble, with the lowest production (250 million units) since 2014. But the situation remains worrying for Xiaomi, which nevertheless admits having achieved the feat with its meteoric rise in just a few years.
Surplus supply, brands that are not always very clear, availability reserved for certain countries, many factors can explain this complicated situation in which the manufacturer finds itself today. It now remains to be seen whether it will manage to climb the slope, especially in the face of increasingly tough competition.