Xiaomi wants to make life difficult for Apple. Losing ground in 2021 against the American giant, the Chinese group affirms its ambition to become the world number one in smartphones
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Thanks to its diversified catalog, composed of both entry-level, mid-range and high-end products, Xiaomi is committed to becoming the most important brand in the global smartphone market. The goal will not be easy to achieve, because it will have to beat Apple and Samsung.
Xiaomi wants to become the leader in the smartphone market
War is declared. With its smartphone sales on the rise in recent years, Xiaomi is reaffirming its ambitions more firmly. In 2021 alone, the Chinese giant sold 42 million more phones than the previous year, for a total of 191 million smartphones sold worldwide. A performance that allows the manufacturer to establish itself as the third largest smartphone manufacturer in the world with 14% market share. Just ahead of him, Apple which holds 17%, then the leader Samsung with 20%.
A meteoric rise that gives fierce competition to Xiaomi. The Chinese company has pledged to wage a fight to the death against Apple and Samsung to establish itself as the undisputed leader in the smartphone market. In a blog post published in China, Lei Jun, founder and general manager of the manufacturer, aims to “ Completely match Apple in product and experience and become China’s largest high-end brand in the next three years “.
Apple takes the market lead in China
The objective: to establish itself in the sale of more sophisticated models, while taking advantage of the decline of Huawei, which is struggling to recover from American sanctions. To achieve this, Xiaomi will inflate its R&D investment over the next five years to $15.71 billion. At the same time, the brand will continue to develop its distribution network on the local market, with a schedule to open 20,000 stores in China by 2024 to 2025.
” its a question of life or death “, specifies the leader of the brand, while Xiaomi lost ground against Apple in 2021. For the first time since the enormous success of the iPhone 6 and 6 Plus, the Apple brand regained the market lead in China thanks to the popularity of the iPhone 13. A success that the Cupertino company owes in part to the supply problems of its competitors, who have suffered more from the shortage of components than the American giant. The president of Xiaomi also recalls that the group’s sales have been hampered by the health crisis, the Chinese company having failed to produce as many smartphones as expected to meet consumer demand.
Source: scmp
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