Marketing war. There are signs that are unmistakable. Even more so when it comes to Bitcoin, generously criticized as useless, polluting or ……………………….. (to be completed according to your convenience) by its detractors. Because the expected approval of its cash ETFs for the beginning of 2024 seems to heat up the minds of their transmitters. Proof, the aggressive advertising campaign initiated during the last 48 hours. The competition is on the march, USA version.
Bitcoin ETFs put on a show with advertising campaigns
The fact was still unimaginable just a few months ago. Yet the fact is there, as clear proof of a paradigm shift applied to the cryptocurrency sector. And the promise of money invasion on the Bitcoin market certainly has something to do with it.
Because, while the SEC constantly touches on the subjectthe scheduled arrival of Spot Bitcoin ETF ignites the spirits. And this takes the form of 3 advertising campaigns initiated by several fund managers.
The first to appear concerns the Bitwise company. A 15-second spot, visible on his official X account, featuring actor Jonathan Goldsmith. And, in the text:
“You know what’s interesting right now? Bitcoin. »
Hashdex responds to Bitwise, which responds to Hashdex
A few days later, it was the turn of the Hashdex company to follow the example. With a published spot less than 20 hours ago on his official account. And this time featured a huge dump truck traveling in an open-cast mine, accompanied by the words:
“Stocks are not cryptos. Fixed income securities are not cryptos. Precious metals? No. They are not cryptos either. »
In order to counter this competition, the Bitwise company responded quickly with a new version of its previous ad. Same settings, same characters… but this time a different text:
“I thought you would like to know, Satoshi sends his regards.” »
The war is on, American style. And this advertising stage, seemingly anecdotal, is a sign a real change in dynamics regarding the consideration of Bitcoin. Is this a good thing for historical independence of this emblematic cryptocurrency. The question obviously matters little in the current tumult.
And the conclusion of this article come back has Samson MowBitcoin pioneer and CEO of the company JAN3:
“You think Jonathan Goldsmith is interesting?” Wait until BlackRock does the commercial with Novak Djokovic saying “Bitcoin is for winners”. Or the Fidelity Super Bowl ad with Michael Saylor saying there is no second best ETF.”
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