On the eve of World Anti-Bullying Day, Burger King voluntarily sent not very friendly notifications to its customers to raise awareness about this scourge that affects many young people.
Genius awareness or crappy message? The opinions around Burger King’s latest communication operation are not very positive. This Wednesday afternoon, the eve of the World Day against Violence and Bullying in Schools, the fast food chain wanted to raise awareness among its customers, in its own way, on the issue of cyberbullying, by sending them malicious notifications. The explanations may have been too late in arriving.
A rather daring cyberbullying awareness spam…
The many users of the Burger King app have received several rather disturbing notifications in succession. In order, the ” you suck », « You’re ugly », « You’re useless ” and ” you put us to shame “, leading the most reactive mobile users to believe in a hacking of the tool or in the bloodshed of an employee.
It was only four minutes later that the explanatory message arrived from Burger King: ” You have just experienced what thousands of bullied children experience every day. “. Then in the process was sent a new notification, the sixth: “ For the day of fight against bullying at school, tomorrow we will donate all the benefits of the King Jr menus to the association Les Papillons “, before launching a call for donations for the association in a seventh message.
We can say that the message, interesting in substance, hit the mark. In just a few minutes, the name Burger King was directly propelled into the Twitter trends. Except that the communication coup is not to the taste of all gourmets.
… which hits the mark or rather pschitt
On Twitter, we find all the notices after this awareness spam. ” Burger King, real communication geniuses, well done “, greets Gleetch, who is nevertheless one of the few to praise the campaign led by the restaurant chain in a good way.
Because conversely, many Internet users want the sign. ” Burger King’s publicity stunt is catastrophic. A great team like that, nobody thought it was a shitty idea to send messages like that to former victims of harassment? To people who are emotionally unstable? says @enyzsan indignantly. ” Voted worst marketing campaign it’s terrible, seriously imagine you have a gun to your head and you get that from Burger King?! “, rises in turn Zairen_Boulgour.
One of the most touching messages on Twitter is undoubtedly that of @LaPtite_Artiste, who says that she herself has been the victim of harassment and that, years later, she is still in the healing phase. ” Your com stuff is shit. I had absolutely no need to take it in my face. I try to take my mind off it as best I can and that’s it. The next time you want to do something don’t do a twist like that. Especially since believe me, the culprits do not give a damn about this message “, she wrote, before admitting to having even believed that a former stalker had found her.
According to UNESCO, more than 30% of students worldwide have been bullied. There are awareness-raising operations that make people react and are successful. Then there are those that just make people react.
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