You will no longer recognize YouTube: video editing, AI, music, the new stuff is coming!


Alexandre Boero

September 21, 2023 at 5:45 p.m.

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YouTube © Primakov / Shutterstock.com

© Primakov / Shutterstock.com

During its Made On YouTube event, Google’s eponymous platform unveiled a series of announcements of AI-based tools, to attract its creators. These innovations, which we are presenting to you, open up new perspectives for the service and its users.

We don’t even know where to start, there are so many announcements made by YouTube this Thursday, September 21. Between a generative AI feature for your Shorts, the launch of a new application, a voice dubbing product and the highly anticipated Creator Music, make your choice and read through to the end, if you want to know everything. Because we offer you a complete summary of this Made On YouTube 2023.

With YouTube Create, simplify the production of your videos

A new application is born. You already knew YouTube Studio, YouTube Kids or even YouTube Music as secondary tools to the video service, but Google has just launched the beta version of YouTube Create. It is a mobile application that should offer creators a suite of advanced video editing tools.

Features include precision editing and cutting, automatic captioning, voice capabilities, and access to a vast library of effects and royalty-free music. The application simplifies the creation of high-quality videos, with considerable time savings, for YouTubers of all levels.

France is one of the countries that already offers YouTube Create for download. After a quick introduction, we can confirm that the creation potential is real and interesting, even if we note some slowness when launching a project (importing a video).

YouTube Create © YouTube

© YouTube

AI for creativity, music for your videos

YouTube is also launching Dream Screen. Here we are dealing with an AI feature that will allow creators to add video backgrounds or images generated by Google’s generative AI to their Shorts, those very short YouTube videos in portrait format, limited to 60 seconds. Dream Screen will be launched “ during the year », Google tells us.

An overview of Dream Screen © Google

The platform is committed to using AI as a tool to amplify the creativity of artists. Because the goal is for him to stay on YouTube and create as little as possible elsewhere, right? The AI ​​Music Incubator, which has now expanded globally, will allow creators to reach a global audience, with better retention of viewers and YouTubers on the Google service.

YouTube wants to revolutionize creation with automatic dubbing

And since we’re talking about music, assisted search in Creator Music will become a reality. It will help creators quickly find royalty-free music. We remind you of the principle: you type a request, the AI ​​suggests royalty-free music that matches what you are looking for. For the moment, Creator Music is only available in the United States, but we can expect the tool to arrive in France in the coming months.

Finally, YouTube introduces Aloud, an automatic dubbing feature allowing creators to reach a global audience. At the moment, Aloud is only available to select creators. It is currently being tested in English, Portuguese and Spanish.

YouTube AI Studio © YouTube

AI will come to your rescue on YouTube Studio © Google

If you use YouTube Studio often, you might be in for some surprises starting next year. The tool will offer AI-generated suggestions for topics and detailed shots that will be personalized and based on what the audience watches on your channel, or usually. YouTube is taking a giant step forward in the era of AI-powered creativity, pushing the boundaries of artistic expression and simplifying the work of creators.

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YouTube is a video streaming platform on which any Internet user can upload their videos, watch those of other users, create their own thematic channel and develop their audience. A true icon of web 2.0, YouTube has evolved over the years and therefore maintains its popularity which is no longer in doubt.

YouTube is a video streaming platform on which any Internet user can upload their videos, watch those of other users, create their own thematic channel and develop their audience. A true icon of web 2.0, YouTube has evolved over the years and therefore maintains its popularity which is no longer in doubt.



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