Television remains the preferred channel of information for young people, far ahead of exclusively online media or the accounts of influencers on social networks, according to an Ipsos survey unveiled on Tuesday November 22 during the Medias en Seine festival.
The survey looks at the relationship of young people (16-30 years old) to information, one of the themes addressed during the event organized by Le Parisien-Les Echos and Franceinfo.
General media
Contrary to popular belief, 40% of respondents claim to follow the news “above all by using generalist media» on their traditional medium (TV, radio, newspapers), and 35% «while discussingwith their loved ones (families, friends, colleagues, teachers, etc.).
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Slightly more than a quarter (26%) say that they turn primarily to “accounts of general media or journalists on social networks (TV, radio newspapers)“, against 23% for the latter’s applications and sites, 22% for exclusively online media (Brut, Konbini, Mediapart, Huffington Post, etc.) and 17% for influencers or experts on social networks.
Television at 50%
To the question what are the media “that you use most often to get news?half (50%) answer “television channels (TF1, France 2, M6, Arte…) whatever the format (television, accounts on social networks, applications)“, before “continuous news channels” (30%), “major national newspapers(24%) and the radio (22%), “whatever the format“.
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Follow the “accounts of influencers or experts dedicated to news on social networks (Hugo Décrypte…)» (22%), exclusively online media (21%), the regional press (18%) and the specialized press on a theme such as Les Echos or l’Equipe (14%).
Trust in the media
These practices do not necessarily reflect the level of trust placed in each media: only 39% of respondents say they trust “in the news information givenby news channels, compared to 44% for accounts of the Hugo Décrypte type, 59% for traditional channels or 61% for radio stations.
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Overall, three-quarters of respondents say they trust at least some media and journalists. Regarding the subjects dealt with, they would like the environment (28%), social subjects (purchasing power, inequalities, unemployment, 26%), and health (20%) to be addressed more. Survey conducted online from November 10 to 15 with a sample of 1000 people representative of the French population aged 16 to 30, according to the quota method.