Television remains the preferred channel of information for young people, far ahead of exclusively online media or the accounts of influencers on social networks, according to an Ipsos survey unveiled on Tuesday at the Medias en Seine festival. The survey looks at the relationship of young people (16-30 years old) to information, one of the themes addressed during the event organized by Le Parisien-Les Echos and franceinfo.
50% of young people get their news from television channels…
Contrary to popular belief, 40% of respondents claim to follow the news “above all by using general media” on their traditional medium (TV, radio, newspapers), and 35% “by talking” with their loved ones (families, friends, colleagues, teachers, etc.). Just over a quarter (26%) say they turn primarily to “generalist media or journalist accounts on social networks (TV, radio newspapers)”, compared to 23% for the latter’s applications and sites, 22% for exclusively online media (Brut, Konbini, Mediapart, Huffington Post, etc.) and 17% for influencers or experts on social networks.
To the question which are the media “that you use most often to inform you about current events?”, half (50%) answer “television channels (TF1, France 2, M6, Arte…) which whatever the format (television, accounts on social networks, applications)”, ahead of “continuous news channels” (30%), “major national newspapers” (24%) and radio (22%), “regardless of format”.
… But only 39% of respondents say they trust it
Followed by “influencer or expert accounts dedicated to current events on social networks (Hugo Décrypte…)” (22%), exclusively online media (21%), the regional press (18%) and the specialized press on a theme such as Les Échos or l’Équipe (14%). These practices do not necessarily reflect the level of trust placed in each media: only 39% of respondents say they have confidence “in the information on the news given” by news channels, compared to 44% for accounts of the Hugo Décrypte type. , 59% for traditional channels or 61% for radio.
Overall, three-quarters of respondents say they trust at least some media and journalists. Regarding the subjects dealt with, they would like the environment (28%), social subjects (purchasing power, inequalities, unemployment, 26%), and health (20%) to be addressed more. Survey conducted online from November 10 to 15 with a sample of 1,000 people representative of the French population aged 16 to 30, according to the quota method.