Manufacturers and developers increasingly want to offer you their services without you having to open your smart phone.
The lock screen, long perceived as a simple thread of notifications received during the day or a simple way to see the time, is being reinvented.
The home screen is reinvented with more customization
This is particularly the case with iOS 16, which will introduce for the first time on iPhone the possibility of modifying the font for the time or the date of the day, but also of adding widgets to access at a glance check the weather, the remaining battery of their AirPods or their next event.
Apple will also make it possible to add interactive widgets to follow certain actions in real time, but will remain in control of the user experience to offer a little more information and personalization, without transforming the screen into a gas plant.
Other companies, however, want to go a long way with the lock screen, like Glance. This lock screen customization company has big plans for the coming years.
Interactive screens with videos, information and advertising as soon as the smartphone wakes up
The company, a subsidiary of the Indian group InMobi Group, explains that it has entered into agreements with several American operators in order to apply its software solution to certain mobiles in the coming weeks. Glance is also financially supported by investors such as Samsung, Xiaomi and Google.
Each time the Android smartphone wakes up, a new home screen is displayed like a map that sometimes shows information, sometimes entertaining videos like TikTok or Snapchat. Of course, it also highlights advertisements on which it is possible to click to directly access the product sheet and buy it in the easiest way in the world.
Glance also offered last June the Glance Live Fest, a three-day virtual festival that offered tutorials, concerts and interactive challenges as well as shopping advice directly on the locked screens of 70 million Indian users.
We have understood it well, the various digital players now want to anticipate the needs or desires of consumers, and invest this screen which can be seen more than a hundred times every day. It remains to be seen how users will react. Will they adopt this new thread of recommendations? Or will they prefer to keep a screen more sober and focused on their private messages and their notifications?
On the same subject :
Targeted advertising: how to know if your smartphone is monitoring your chats
Source : The Verge
7