Some video game publishers and developers are trying to integrate NFTs into their productions. Blizzard’s CEO has responded to the rumors by saying there won’t be NFT in his games.
Myke Ybarra, CEO of Blizzard, wanted to respond to rumors suggesting that the American studio may use NFTs in its games. A survey was sent by email to players to solicit their opinion on NFTs in January 2022. Shortly before, on January 18, 2022, Blizzard had been acquired by Microsoft studios.
Myke Ybarra sets the record straight
In a publication on Twitter on April 17, 2022, in response to a journalist, Mike Ybara, the CEO of Blizzard wanted to clarify things: “ no one makes NFTs “, he writes.
We hear a lot about “NFT”, but what is it? NFT is the abbreviation of the English word ” non-fungible token which means that something is interchangeable. These are personalized tokens whose authenticity is ensured by blockchain technology. NFT has also entered the Collins English Dictionary as “word of the year” in 2021.
Blizzard asked for feedback from its players
This is not the first time that Blizzard, the American team now bought by Microsoft, has sought the opinion of its players. The company led by Mike Ybarra regularly asks questions about the various productions that players might be interested in.
In this survey, the company led by Mike Ybarra addressed the subject of NFTs for the first time. NFTs are a divisive topic, especially among video game fans.
Why send out a poll, if Blizzard’s CEO doesn’t want NFTs in his games anyway? He surely wanted to get feedback from his community and not repeat the same mistake as his competitor, Ubisoft. As a reminder, the French studio had tried NFT without convincing: Ubisoft suffered a bitter failure and had failed to win more than it hoped.