YouTube big boss Neal Mohan made several important announcements to the platform’s content creators. More and more of them are earning money thanks to Google’s video service.
In his annual letter sent this Tuesday, February 6, 2024, which Clubic was able to consult, Neal Mohan, the general manager of YouTube, celebrated the financial success of the YouTube Partner Program (YPP), the service’s partner program which offers creators the possibility to monetize their channel(s) and content. In three years, it has returned more than 70 billion dollars (65 billion euros) to creators, artists and multimedia companies.
3 million channels are monetized on YouTube
With over 3 million channels participating in the monetization program, it’s hard to deny YouTube’s success. But the platform, which brings together more and more paying subscribers, does not intend to stop there and has set several objectives for 2024.
Among YouTube’s priorities is the need to develop and improve tools powered by artificial intelligence, whether those launched in 2023 or those to come. Google’s video service is committed to democratizing these tools to facilitate video creation directly from your phone, for example, through Shorts, these small short formats “Reel and TikTok style”.
“ Creators must be recognized as actors of the new generation of the creative industry “. YouTube seems determined to better highlight its creators, by trying to convince its partners but also political decision-makers of the value of videographers and channels, whether in terms of entertainment or in terms of economic value.
YouTube wants to improve your big screen experience
Show and subscriptions, these are two other priorities for 2024 for YouTube. For living rooms, the platform wants to improve the television experience, to put content from major studios and that of YouTubers on an equal footing.
In three years, the number of creators who generated the majority of their viewing time on the big screen has jumped by more than 400%. You may also be one of those who enjoy watching YouTube videos on their TV. Today, in any case, more and more creators are optimizing their content so that it can be seen on a television.
Finally, for YouTube, the commitment to protecting the creator economy remains fundamental. The service supports the responsible growth of young people, intends to provide quality information, especially during important times like elections, and faces the challenges of generative AI by trying to demonstrate transparency, which is not always obvious. The platform wants to position itself as a responsible actor in promoting mental health and supporting creators.
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