Google is currently testing an even more extensive display of ads on YouTube. Up to five commercial breaks per video can be seen, which cannot be skipped. They are between five and 30 seconds long, as annoyed users report. YouTube has already responded.
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YouTube: Up to five ads per video
Complaints from users who see themselves exposed to a veritable flood of advertising on YouTube are increasing on social networks. According to your information, YouTube has been switching for a few days significantly more ads than before. While users of the free version of YouTube otherwise had to reckon with a maximum of two interruptions per video, there should now be up to five.
YouTube has confirmed the “Bumper Ads” in a comment and pointed out that everything is actually going right. The non-skippable commercial breaks should for a maximum of six seconds be, resulting in a total length of 30 seconds (source: YouTube on Twitter). This does not correspond to user reports, some of which mention significantly longer ads.
So far, the new flood of advertising has only been one Test from YouTube. Not all videos, which have been interrupted twice so far, can now be expected to run five ads. As the operator, Google will certainly take a very close look at the feedback from users about the “Bumper Ads”.
The YouTube alternative Vanced has no ads. However, the project has now been discontinued for new users:
YouTube: Some teaching content without advertising
While the masses are confronted with more and more advertising on YouTube, Google has changed its mind when it comes to educational content. Videos about the “YouTube Player for Education” are played without commercial breaks, recommendations and external links. Initially, the player is only available to selected partners.