Youtube will reconsider its new policy, which hunted down swear words by demonetizing culpable videos. However, don’t expect clear explanations from Google.
However, content creators on the platform will not necessarily jump for joy. While recriminations against the new policy had multiplied in recent weeks, denouncing demonetizations with a vengeance, Google announced adjustments “. Without saying more.
A new policy brutally applied
” Damn, this is shit “. This is what many YouTubers must have ironically told themselves after discovering the platform’s new policy on swearing and swearing. The American firm has in fact brutally tightened its rules on vulgarity, by applying new standards on monetization for a YouTube without swearing.
Thus, videos including profanity in the first 15 seconds are likely to be demonetized, a probability further increased if a swear word appears in the first 7 seconds. Similarly, a video where vulgarities are audible most of the time could suffer the same fate.
Rules put in place around November, without communication with the creators, many of whom discovered this change late. And these new obligations, in addition to being vague (which word is an insult? What is the ” majority of the video for YouTube?) have been applied retroactively, leading to the demonetization of many older videos.
YouTube under pressure?
We then understand the discontent of content creators. To which the Google parent company wants to respond: “ Over the past few weeks, many creators have told us about this update “Said spokesperson Michael Aciman.
” These comments are important to us and we are in the process of making some adjustments to this policy to address their concerns. We will follow up shortly with our community of creators as soon as we have more to share. “, he added, without further details. But if a relaxation of the regulation is requested by many creators, greater clarity of the rules also seems essential, which Google has not committed to.
And this, while the TikTok phenomenon takes everything in its path. The venerable online video giant has in fact been in serious competition in recent years with the Chinese application, which has also been talked about a lot for six months for its monetization considered extremely attractive. Should YouTube pay more attention to how it treats its content creators?
Sources: Engadget, The Verge
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