YouTube: you (maybe) won’t be bombarded by the same ads again and again


Stephane Ficca

Hardware & gaming specialist

May 19, 2022 at 5:10 p.m.

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A new tool deployed by Google should make advertising more digestible on Youtube.

Users should be less confronted with this same video advertising that seems to loop upstream of their content.

Towards the end of ad nauseam YouTube ads?

If you are an avid user of the YouTube platform, then you must have been confronted with this same advertising broadcast on a loop, sometimes for weeks, before your favorite content. For viewers, this can quickly become a nightmare, with inevitably negative repercussions for the advertiser.

Also, Google has developed new tools, which should make it possible to avoid this repetition of video advertisements. A monitoring tool called Display & Video 360 which monitors the frequency of advertisements broadcast on various media (smart TV, smartphone, web, etc.), in order to avoid overwhelming the viewer with the same advertisements.

To advertisers, Google explains: By combining our audience and machine learning capabilities, advertisers will now be able to optimize the number of times viewers see their ads in a week. This not only means more efficient spending, but more importantly a better experience for viewers. “. They will therefore have the heavy task of calibrating the frequency of their ads as well as possible, which should allow (we hope) not to be inundated by the same advertisements, again and again…

On the same subject :
YouTube will now tell you what the most popular parts of a video are

YouTube - Android

To download

YouTube – Android

  • Personalized recommendations of videos to watch
  • Ability to subscribe to channels so you don’t miss a thing
  • Automatic subtitles on many videos

YouTube is THE platform for sharing and streaming audiovisual content. There are videos on all subjects and in all languages.

YouTube is THE platform for sharing and streaming audiovisual content. There are videos on all subjects and in all languages.

Source : YouTube Blog



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