A YouTube representative confirmed to The Verge that the platform has launched a global effort to push users to stop using ad blockers. In France, the video player will be blocked in particular after a certain number of contents viewed with an adblock.
What was once a small experiment is gradually becoming the norm for a growing number of YouTube users. This summer, some people discovered a window that said a lot about Google’s intentions.
At the time, said window invited Internet users using an adblock to deactivate their ad blocker, or to subscribe to YouTube Premium. Where the Californian group was strong was that it was impossible to close the famous window before 30 or 60 seconds, making it truly restrictive for anyone wishing to view content.
A global offensive
A “small experiment on a global scale”: this is how the Mountain View firm described this novelty. Except that this “small experiment on a global scale” is taking up more and more space in YouTube’s strategy, which has “ launched a global effort» to minimize the use of an adblock, says Christopher Lawton, YouTube communications manager, at The Verge .
Clearly, and as has already been notedAndroid AuthorityIn recent days, a growing number of users are facing the following harsh reality: their ad blocker no longer works on YouTube. This totally echoes Christopher Lawton’s recent statement.
A radical solution
We were able to obtain an image of the alert window. In France, YouTube gives you the freedom to use an adblock… but will block the video player after three pieces of content viewed with an ad blocker. This is a radical choice to put an end to this practice.
If this happens to you, you will therefore be forced to watch one or two advertisements before launching your video. Or if you wish, you can also subscribe to YouTube Premium (12.99 euros per month) in order to enjoy all its advantages, including the absence of advertisements on the platform.