L’Oréal Professionnel has just unveiled its latest collaboration. The brand launched a limited edition of its famous Steampod steam straightener with the effigy of the Barbie doll.
After the success of the last collaboration with Karl Lagerfeld, L’Oréal Professionnel is teaming up this year with a new brand … and not the least! It has no direct link with the world of beauty, since it is more focused on games for children. The American company Mattel joined forces with L’Oréal Professionnel to create a limited edition of the Steampod.
Barbie x Steampod was finally a given. The Mattel and L’Oréal Professionnel brands both share the same ambition to inspire women / girls to become whatever they want. Mattel indeed regularly celebrates diversity with dolls of different skin tones or even multiple professions (from “princess”, to astronaut, including zoologist). “There isn’t a stereotype that Barbie hasn’t broken and today Barbie is the most diverse doll brand on the market with over 170 different dolls offering girls a variety of skin tones, colors and colors. eyes, hair colors and textures, body types and dress styles “ Mattel said in a press release. For its part, L’Oréal has always made it a point of honor to put all women at the same level.
A joyful, confident and daring femininity
This collaboration celebrates the diversity of beauty with a steam straightener capable of straightening, waving or curling all hair types. For this occasion, the Steampod is adorned in pink, the signature color of the Barbie doll. Design “customized (…) in an approach of joyful, assumed and daring femininity” which makes it all the more enviable.