“1080p Premium”: how Google wants to play on video quality to sell its YouTube Premium subscription


Alexander Schmid

February 24, 2023 at 9:40 a.m.

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YouTube © © CardMapr.nl / Unsplash

© CardMapr.nl / Unsplash

Not happy with YouTube’s 1080p? YouTube Premium subscribers will get upgraded 1080p.

No, not all 1080p are created equal. On Reddit, a user shared a screenshot showing the quality options available for a video. Above 1080p, we see the mention “1080p Premium”, which benefits from an improved bitrate.

A YouTube Premium exclusive

YouTube would therefore be preparing a new display in 1080p, reserved for subscribers of its premium offer. It’s true that 1080p has always been a bad thing on YouTube. We can therefore (finally) expect an increase in quality in this definition, at least in return for the payment of 11.99 euros per month, the cost of YouTube Premium.

YouTube uses a particularly strong compression for the diffusion of its contents in 1080p, which explains this degradation of the quality. By increasing the bitrate for its premium subscribers, the platform offers them a better experience… and gives itself an additional argument to push towards subscription.

YouTube has always had bitrate and compression issues

On Twitter, the youtubeur This is Tech Today recalls that many users pass their videos in 4K for the sole purpose of enjoying a better bitrate and improving the quality of videos in 1080p.

Many creators also know the trick of uploading their videos in 1080p in a higher quality, QHD or 4K, in order to enjoy better compression. This technique makes it possible to limit the artifacts that we see too often on YouTube, especially during fast gameplay sequences in video game games.

On mobile devices, YouTube offers to change the quality of a video between Automatic (the recommended option and activated by default), High quality and Data saver. You must select the advanced parameters to define the precise quality targeted (720p, 1080p, 1440p, 4K, etc.). It’s not yet known if 1080p Premium will be enabled by default for YouTube Premium subscribers or if they’ll have to take a look at the display options to enable it.

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YouTube is a video streaming platform on which any Internet user can upload their videos, view those of other users, create their own thematic channel and develop their audience. A true web 2.0 icon, YouTube has evolved over the years and therefore retains its well-established popularity.

YouTube is a video streaming platform on which any Internet user can upload their videos, view those of other users, create their own thematic channel and develop their audience. A true web 2.0 icon, YouTube has evolved over the years and therefore retains its well-established popularity.

Source : u/KZedUK on Reddit



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