25 years old, pink hair, 125,000 followers on Instagram: this Spanish AI was designed to replace the influencers who annoy you


Alexandre Boero

Clubic news manager

November 24, 2023 at 11:08 a.m.

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Aitana Lopez © The Clueless

This is Aitana Lopez © Screenshot Instagram @fit_aitana / The Clueless

A Spanish influencer agency specializes in the design of artificial intelligence (AI) models, offered to brands, who can then hire them. Real influencers better watch out.

Since the emergence in public opinion of the capabilities and omnipresence of artificial intelligence, many have asked the question: does AI threaten jobs, professions and other activities? The answer is now before our eyes, and influencers, as much adored as they are criticized, could be among the first victims. Let’s meet Aitana Lopez, who comes to us from Barcelona.

An agency propels AI models to the forefront of social networks

Aitana is 25 years old, she has pink hair and is from the Catalan capital. She enjoys video games, fitness and cosplay. Appearing on the networks only this summer, many are already fans. She has 125,000 followers on Instagram, she’s tried her hand at TikTok (you’ll understand why it’s more complicated), and she even has a Fanvue account, one of the competitors of Mym and OnlyFans, where you can “ get whatever turns you on “, just that !

Behind a portrait, it must be said, flattering, Aitana Lopez does not hide it: she is an artificial intelligence, or rather, a “digital creation”, which claims to be “ spanish goddess of temptation “. We are witnessing here the beginning of a business that could well undermine the vast universe of influencers.

Aitana Lopez comes from The Clueless, a Spanish influencer agency, also based in Barcelona, ​​which defines itself as “ an AI modeling agency that carefully selects thoughtful and sustainable models who beautifully represent diverse personalities, taking the virtual world by storm “. The quote is a bit “bullshit”, you’ll forgive us the expression, but you get the message.

AI mannequins

On the left, Maia Lima; on the right, Aitana Lopez, AI models © Instagram screenshot @fit_aitana and @limaiaaa / The Clueless

Brands can “hire” models created by artificial intelligence

In the genre, The Clueless also promotes Maia Lima, a young Argentinian characterized by her shyness and purity. Bisexual, she asserts her openness and diversity in her relationships. A Sagittarius, she is passionate about football and follows the adventures of Boca Juniors.

The Clueless serves brands by directly offering them models for their campaigns, their brand image or their various creative projects. Models can even be hired by clients of The Clueless. The agency can create a fashion influencer, a sports enthusiast, a creative artist or any other character, depending on the brand’s wishes.

We do not know what the real impact of technology and this type of agency may be, but unless regulation is adopted in the months and years to come, the democratization of AI models seems plausible, even inevitable. and could prove to be a real alternative for brands. With all the consequences (physical interest, image of women and others) which we can be moved by later.

Sources: Instagram @fit_aitana The Clueless





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