$260 million in worldwide theatrical revenue: Taylor Swift’s “The Eras Tour” has become the most viewed concert of all time at the cinema. And it’s coming to your home very soon in a long version on Disney+!
Taylor Swift is everywhere, all the time. On the airwaves, on social networks, in stadiums and even in the cinema.
October 2023, the global star, who multiplies records across the Atlantic, releases his concert film The Eras Tour on the big screen. At first glance, nothing revolutionary. This is not the first time that a show has been filmed and screened in a traditional circuit, but the enthusiasm is becoming historic.
Taylor Swift overshadows Martin Scorsese
In one weekend, the film collected more than 93 million dollars. It’s the equivalent of a start for a major American production – it ultimately grossed $261 million worldwide.
Above all, The Eras Tour overshadows Martin Scorsese’s ambitious feature film, Killers of the Flower Moon. Worse still, some spectators complain about noise pollution when the two films are shown in neighboring theaters. Enough to make purists cringe.
In France, the concert is also screened in certain cinemas and mainly on weekends, but the figures are more disappointing. No matter, this major success even goes so far as to revitalize American theaters, giving them a new lease of life.
Christopher Nolan, new Swiftie?
Even Christopher Nolan – to whom we owe one of the biggest hits of the year 2023, Oppenheimer – saluted the singer during a conference : “This format is a way of sharing stories and experiences that is extremely valuable. And if [les studios] don’t want it, someone else will do it, that’s how it is.“
Big blow for the Disney+ platform: The Eras Tour (Taylor’s Version) arrives in the catalog from March 15. The film, lasting 2 hours and 50 minutes, covers the star’s entire career, from his first album to his last.
In total, no less than 44 songs are performed on stage. The montage available on Disney+ should delight fans since 5 acoustic tracks, absent from the cinema version, will be added to the setlist, including the song Cardigan.
Taylor Swift: The Eras Tour (Taylor’s Version), available on Disney+ on March 15.