Julien Pichené, with Solène Delinger
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11:00 a.m., September 04, 2023
Isabelle Ithurburu took control of “50 minutes Inside” on Saturday September 2. The new TF1 recruit had the heavy task of succeeding Nikos Aliagas, presenter of the show for 16 years. And, it seems that she raised her bet hands down…
Did Isabelle Ithurburu seduce the fans of 50 minutes Inside for his big first at the head of the show? In any case, she put the odds on her side: “Good evening everyone! No, don’t adjust your televisions, it’s not Nikos Aliagas!”, She launched just after the credits. A little joke to put viewers at ease, accustomed to seeing Nikos Aliagas. The spontaneity of the new TF1 recruit obviously hit the mark.
“Nikos congratulated me and wished me good luck”
Isabelle Ithurburu was indeed a full house for her big debut, with 1.9 million viewers. It’s exactly the same score as Nikos Aliagas for his last, a week earlier. For the market share, it’s also the same thing, more or less: 17.3% for Nikos against 17.1% for Isabelle Ithurburu. “Nikos congratulated me, wished me good luck and above all gave some simple but essential advice on the fact that I had to stay true to what I know how to do and to who I am, that it was going to be fine”, had confided Isabelle Ithurburu at 20 minutesjust before the broadcast of its premiere in 50 minutes Inside.
Isabelle Ithurburu will not be idle this fall, since she will also present the Rugby World Cup magazine, the first issue of which will take place on Friday at 11:15 p.m., just after the France / New Zealand open match.