According to information from a South Korean media, the Fan Edition range could return to center stage this year through a Galaxy S23 FE expected between August and September. In return, a model from the catalog would disappear.
In 2020, the Galaxy S20 FE – for Fan Edition – had clearly won over the general public in Europe. As a reminder, this range of phones seeks to make small compromises to bring its price down, while offering a relatively high-end experience. This inaugural formula had been a success for the Korean giant.
Unfortunately, Samsung had some holes in the launch timing of the S21 FE (January 2022, as a reminder). This model was launched just before the Galaxy S22… whose price was very close – 100 euros difference in its minimum configuration. Last year, no S22 FE had been introduced.
Put your calendar in order
This choice can be explained by two reasons: one, Samsung may have wanted to restore order in its commercial calendar. Skipping the S22 FE to better focus on an S23 FE launched during the summer makes perfect sense. Two, the shortage of semiconductors could also have had a role in all this.
The fact is that a South Korean media by the name of Hankooki – relayed by SamMobile – understands that a Galaxy S23 FE is part of Samsung’s plans this year. The market leader would have a launch window in August or September, around six months after the launch of the Galaxy S23. A timing that seems relevant.
The return of a Fan Edition model would nevertheless be at the expense of another Samsung smartphone: the A74 – which would logically replace the current A73 – would disappear from the catalog. A theory also put forward by WinFutureand which therefore gradually makes its way over the information gleaned from right to left.
This decision would be justified by the following fact: the Galaxy A74 would cannibalize Samsung’s offer, the fault of a price a little too close to the potential S23 FE. The risk of self-competition and of undermining the sales of one or the other would then be real.
A narrow financial range
Knowing that the A34 could be sold above 400 euros, against around 500 euros on the side of the A54, we can imagine that an A74 would be snapped up at more than 600 euros. The Galaxy S23 FE could gravitate around 800 euros: a gap that Samsung would consider too low compared to the most expensive Galaxy A.
It is appropriate for the moment to accommodate these elements with a minimum of tweezers. But if these are the plans of the Korean group, then more leaks in this direction will occur in the coming months.
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