(AOF) – Abeo, a global sports and leisure equipment company, announces that the International Basketball Federation (FIBA) has renewed its confidence in Abeo through its brand Schelde sports, a specialist in team sports, which remains a supplier official basketball hoops for 3×3 Basketball competitions until 2032. The extension of this long-term, multi-event global partnership includes the FIBA World Tour, FIBA Basketball World Cup, FIFA World Cup FIBA World, FIBA Women’s Series Finals and FIBA Continental Cup Finals.
This partnership between Schelde Sports and FIBA is a continuation of the one established since 2013. This new collaboration, which begins in 2026, covers two additional Olympic cycles. This sport made its debut as an Olympic discipline during the edition of the Tokyo 2020 Games, of which Schelde Sports was the exclusive supplier, as it will be for the current Olympic cycle.
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The French beauty and hygiene market continues to decline
In recent years, the French have simplified their beauty routines, which has resulted in lower spending. According to Kantar, the weight of personal care and beauty in spending on consumer products has steadily decreased over the past five years, dropping below 10%. Thus in 2021, health and beauty expenditure accounted for 8.5%. For the NielsenIQ panelist, the development of telework penalizes the sector because teleworkers reduce their health and beauty purchases twice as quickly as the average French person. This trend is likely to continue in 2022. To this is added another negative factor: with inflation and the loss of purchasing power, the French will certainly carry out arbitrations in their spending, which could be at the expense of the hygiene-beauty.