Elon Musk has made the decision to remove this type of advertisement, which nevertheless brings in a nice nest egg to the social network.
The big upheaval continues on Twitter, or should we say X.com, with a new decision made by its owner.
The end of subscriber campaigns is coming soon
Advertisers on the platform, which had for a while been deserted, received an e-mail warning them of the imminent disappearance of subscriber campaigns, text ads allowing to inflate its number of followers for a few hard dollars.
Maybe you’ve seen these posts in your own newsfeed. The goal here is not to sell you a product or redirect you to a website, but simply for you to click the “Follow” button of a user, account or brand.
While users won’t regret these campaigns, brands or accounts familiar with them should be more annoyed by their disappearance. No precise figures are available, but feedback from some users suggests that these follower campaigns had some success and could quickly inflate the number of followers.
A decision by Elon Musk that will cost Twitter millions of dollars
The decision to remove follower campaigns remains mysterious and defies logic. According to the media Axiosthese ads brought in $ 100 million a year to X.com, a significant sum on which Elon Musk seems ready to sit.
Worse still, this decision shows that the new CEO of the social network, Linda Yaccarino, was not consulted before. According to a source, the disappearance was decided by the “product group” led by Elon Musk himself, and not by Linda Yaccarino, whose tasks nevertheless cover the monetization of the service and relations with advertisers. Many thought the former head of NBC Universal’s ad business would just be Twitter’s new public face, while Elon Musk would stick around and make the big decisions. If the news is correct, this supposition is only confirmed.
The news around Twitter/X.com has been particularly intense in recent days. We recently learned that the social network had implemented a slowdown in external links to certain media and competing social networks, as well as the arrival of new “sensitivity parameters”, to prevent advertisements from being attached to hateful, violent or sexual content.
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- Compensation for accounts generating enough engagement
- Ambition of “super application”
- Many features
X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services far beyond simple messaging.
X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services far beyond simple messaging.
Source : Mashable
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