(CercleFinance.com) – adidas confirmed on Friday that it had entered into discussions with Bjorn Gulden, the boss of Puma, with a view to making him the possible successor to its current managing director Kasper Rorsted.
In a terse statement, the sports equipment manufacturer confirms information from the economic publication ‘Manager Magazin’, according to which Gulden, 57, could join adidas at the end of the year.
Speculation largely fueled by the announcement, at Puma, of the next replacement of Bjorn Gulden by Arne Freundt as general manager.
At the Frankfurt Stock Exchange, the adidas action jumped immediately on this information, while the Puma title fell back by .
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