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The VIT.03, a new collaboration between Adidas and Team Vitality, can be won today in the VIT POPS, cereals sold in limited edition, a few days before the launch of the pair.
The famous sports structure Team Vitality partners with the equipment supplier Adidas to launch a new pair of lifestyle sneakers, the VIT.03inspired by cereal advertising campaigns from the 90s. Available from March 11 at 6 p.m. on the Adidas store but also the Vitality shop, this new pair of shoes is accompanied by a campaign VIT POPS (you will obviously have understood the reference with a brand of cereals with honey). In total, 100 boxes of cereals were launched in limited edition, on sale at 9.90 euros within V.Hive, the hive in the heart of Paris.
Each box contains a figurine VIT.03 exclusive 3D printed and QR codes with gifts at stake. Ten fans will have the chance to win a real pair, including the price displayed is 140€. The design of the shoe is inspired by the concept of “big energy”, as the brand explains:
From the energy that emanates from Vitality’s trademark electric yellow, to the energy in your morning bowl of honey cereal: it’s always about controlling that power. Likewise, the base model X9000L3 uses the revolutionary BOOST technology designed by adidas and offers unparalleled energy return. In terms of design, the VIT.03 takes the Team Vitality color palette with monochromatic hues and pops of yellow. As in previous versions, Team Vitality’s slogan “V for Victory” appears on the back of both shoes and its emblem, the bee, is depicted inside the shoe.
As its name suggests, the VIT.03 is the third version of the collaboration between the two brands. As a reminder, the VIT.02 was inspired by the manga DBZ, while the VIT.01 had been sold out in its first week of sale.
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