Adobe presents Firefly, its own image generation AI

Adobe, the publisher of the most popular graphics software in the world (Photoshop, Lightroom, Indesign, Premiere), announced on Tuesday March 21 the launch of its own generative image AI. Called Firefly, the tool should allow the company to fight against the emergence of Midjourney, Dall-E and other Stable Diffusion. A beta version is being tested, but the feature’s global rollout has yet to be announced.

Adobe explains that Firefly will consist of several templates tailored to serve customers in a variety of artistic and business backgrounds, and able to handle a wide variety of different use cases. Adobe’s first model, which will be launched soon, is trained on Adobe Stock images (several hundred million images), openly licensed content, and public domain content where copyright has expired. It will focus on images and text, and is designed to generate content that is safe for commercial use.

While Adobe’s AI plans are still in their infancy, the brand has also confirmed that Firefly will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows. Adobe plans to eventually allow customers to extend generation through Firefly to their own creative medium, creating content in their own style or brand language.

Adobe will introduce the “Do Not Train” tag for creators who do not wish their content to be used in model training and clarifies that the tag will remain associated with content wherever it is used, published, or stored. Adobe also plans to make Firefly available through APIs on various platforms to allow customers to integrate it into their workflows with custom automations.

“Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful.“said Adobe executive David Wadhwani. “With Firefly, Adobe will bring AI-powered generative creation directly into customer workflows, increasing productivity and creative expression for all creators”.