The streaming platform Amazon Prime Video announced on Tuesday to its many customers the arrival of advertising in its content. It will nevertheless be possible to escape it, for a small additional sum.
After Netflix at the end of 2022, then Disney+ a year later, it is Amazon Prime Video’s turn to insert advertisements on its platform. These will be broadcast from this Tuesday, April 9, 2024, “ in limited quantity “, says the service. However, and this is the whole point of the model, an alternative is offered to those who want to be exempt from advertisements. To do this, you will have to put your hand in your pocket. Clubic explains everything to you.
Ads arrive on all Amazon Prime Video content
Yesterday, you could enjoy Prime Video without advertising. From now on, we will have to count on films, series and documentaries with announcements. “ This will allow us to continue investing in engaging content and increase our investments over the long term, in order to maintain the quality and quantity of content in Prime Video », Explains the platform.
The price of Amazon Prime Video, 6.99 euros/month or 69.90 euros/year, remains unchanged for the moment, and the 30-day free trial still applies. Except that, as you will have understood, at this price, advertising screens will be inserted into your content.
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Amazon Prime Video is one of the best SVoD platforms available on the market alongside Netflix, Canal+ and Disney+. Amazon produces original creations and multiplies agreements to develop its additional channels like the Warner Pass available recently
Amazon Prime Video is one of the best SVoD platforms available on the market alongside Netflix, Canal+ and Disney+. Amazon produces original creations and multiplies agreements to develop its additional channels like the Warner Pass available recently
A Prime Video plan without advertising, at 24 euros more per year
It will be possible to do without advertising, yes! But obviously, that’s without counting on the appearance of a new option. For 1.99 euros more per month, or 8.99 euros in the full monthly plan, you can subscribe to an ad-free option, from the settings of your Prime Video account. A Prime Video without advertising will therefore cost 23.88 euros more per year. For students, the ad-free offer increases from 3.49 euros/month to 5.48 euros. Or 24 additional euros also per year.
Note, however, that if you subscribe to the ad-free option, you will not see it completely disappear from your screens. “ Live event content like sports and companion channels will continue to include advertising », Explains Prime Video.
When it comes to sport, and an event like Roland Garros for example, you will always be entitled to your little advertising page between each change of sides. Too bad, if you wanted to enjoy the gentle chauvinistic atmosphere of the Philippe-Chatrier court.
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