Invibes Advertising targets positive Ebitda for the entire 2023 financial year – 09/20/2023 at 6:14 p.m.

(AOF) – Invibes Advertising, an advanced technology company specializing in digital advertising, recorded a net loss of 446,000 euros for the first half of 2023, compared to -1.49 million euros a year earlier. Over the period, Ebitda was positive, at 192,000 euros compared to -967,000 euros. The operational loss was reduced by more than 4,…

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TF1 renovates its advertising data through data collaboration and MyData

Marketing and advertising are naturally very fond of data. And regulation, through the GDPR, and browser policy, including the disappearance of third-party cookies programmed by Google, have turned their habits upside down. Advertising manufacturers are therefore profoundly evolving their skills and data assets in the face of ever more demanding advertisers. The TF1 advertising agency…

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