Little by little, advertising is taking hold in the video game world. If this is already a common practice for the free-to-play model, in recent years, their introduction into premium games has been mentioned. If no one seems to have taken the plunge yet, the license Assassin’s Creed saw advertising come into play for Black Friday. A simple technical error according to Ubisoft, which reveals what could become the future of the industry.
As can be seen in the video, the player simply wants to open their card. But by doing this, a window opens, offering to buy Assassin’s Creed Mirage
during his promotion. A window that seems like nothing, but which raises many questions. Was this intended to improve sales before the holidays? Is this an attempt by Ubisoft to take the temperature on this practice before applying it to its next games? A representative of the French publisher denied this to The Verge.
“We have been made aware that some players encountered pop-up advertisements yesterday while playing certain game titles.Assassin’s Creed. This was the result of a technical error which we resolved as soon as we became aware of the problem. »
Fabien Darrigues, at The Verge
This should reassure players. At least for a while, before another license, from this publisher or another, is at the center of this controversy. The presence of this advertising in games Assassin’s Creed has not been explained. Was it intended for consoles, for Ubisoft Connect? All this remains quite vague in the end. Such a thing doesn’t really happen by mistake. How not to doubt the pioneering company in the introduction of shops in its single-player games.