After The Frame TV, Samsung launches The Frame speaker


In Las Vegas, Samsung announced the launch of The Music Frame, a speaker hidden in a wall frame. Alas, it is not a screen, but a still image.

At CES in Las Vegas, Samsung is planning a large number of announcements. In addition to its Galaxy AI artificial intelligence, numerous televisions and its first transparent Micro-LED screen (see below), the Korean brand has just presented The Music Frame, an audio version of its successful television.

What do you think of this announcement? We can’t help but see this as a missed opportunity. The Music Frame could have been a digital photo frame with images that change constantly (why not with the cover of the album currently playing for example), it is in fact a simple photo frame with a speaker hidden behind the image. As it stands, Samsung is doing nothing other than competing with Ikea and Sonos, who offer a similar product.

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The design of The Music Frame is very cool

Why did you create The Music Frame? We can imagine that the success of televisions of the same name, which transform into paintings thanks to their anti-reflective coating, has something to do with it. Why not expand The Frame into other categories, for fans of discreet tech products?

Some of the Frames marketed by Samsung.
Some of the Frames marketed by Samsung. // Source: Numerama

With The Music Frame, Samsung offers square frames that hang on the wall. They are connected to the power with a transparent cable, which makes them easy to hide. The sound quality is good, but the speaker doesn’t sound like a speaker. The user has the choice between their own image and a personalized frame, which they can purchase on the Samsung website. It is not a screen, probably to reduce costs.

Unknown element for the moment: the price. How much will Samsung sell its speaker for? It’s not just a Bluetooth device, since it can be used to create a sound system with a brand television. In addition, we imagine that AI, for voice commands, could also be integrated.

Samsung’s transparent TV impresses

Finally, while waiting for Samsung’s major conference dedicated to artificial intelligence, the brand showed the first version of its transparent Micro-LED television. The result is quite impressive, with the possibility of superimposing several images on top of each other (the football match in the background, the statistics in front). Unfortunately, 3D is impossible to show in photos.

Thanks to MicroLED, transparency becomes possible on a TV without loss of quality.Thanks to MicroLED, transparency becomes possible on a TV without loss of quality.
Thanks to MicroLED, transparency becomes possible on a TV without loss of quality. // Source: Numerama

In addition to its big CES conference on January 8, Samsung will host its own press event on January 17 to unveil the Galaxy S24s. Numerama will attend.


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Numerama is in Las Vegas for CES 2024





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