Afyren launches its marketing project – 05/17/2022 at 08:11


(AOF) – Afyren launches its project to commercialize high-quality solutions that will help manufacturers achieve their sustainability goals. French greentech produces biosourced carboxylic acids (C2-C6) which are needed by a wide variety of industries for their antibacterial, olfactory or preservative properties. Until now, these generic molecules were, for the most part, made from petroleum derivatives, contributing to an extractive activity that is no longer sustainable.

The focus had always been on profitability and utility – environmental impact was not considered a key performance indicator.

But today, investors, manufacturers and end users scrutinize products and services to determine whether companies are taking the necessary steps to reduce their environmental impact. While global production of bio-based products is limited, Afyren’s offering will allow its customers to access these acids locally in Europe.

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French chemistry in full acceleration

After France relaunch (2 billion euros devoted to 135 chemical projects), the State presented the France 2030 plan, which gives pride of place to chemicals. This recognition supports the visibility of the sector, which plans to recruit 120,000 people over the next five years. This corresponds to a significant increase taking into account the total workforce (approximately 200,000 employees). It responds to the aging of active ingredients in chemicals. The objective is also to support the dynamics of the sector, which has enjoyed growth of 1.4% per year on average for fifteen years, against a decline of 1.2% for industry in general. The rise of new sectors (materials for batteries, biosourced and biotechnology products, activities linked to the circular economy, etc.) is reconfiguring the market.



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