A turning point at Aldi and Lidl: Inflation and delivery problems are now also having an impact on the two top-tier discounters. Things will change for the worse for customers in the future.
Tomatoes, apple juice and notebooks: Aldi and Lidl have long had more than just groceries. The discounters also offer weekly goods that do not belong in the kitchen. In the future, the so-called Non-food offer but noticeably reduced.
Aldi and Lidl are drastically reducing non-food offerings
The reason is sales problems, which both Aldi and Lidl offer PCs, notebooks and other non-food goods (source: Lebensmittelzeitung). In times of record inflation, they sell less and less, consumers keep their money together.
At Aldi, the share of sales from non-food goods has fallen to up to 20 percent, at Lidl it looks even bleaker. The discounter achieves only one with non-food turnover of less than 10 percent. The parent company, the Schwarz Group, to which Kaufland also belongs, actually set a target of 15 percent.
A Lidl manager makes it clear to the Lebensmittelzeitung how much sales in the non-food department have really slumped: “Everything over 20 euros has a dramatic drop,” although the prices have already been greatly reduced.
As a consequence of the fallen paragraph, Lidl International should Massively cut non-food orders for the coming year. The orders are said to be “drastically lower”. In addition to inflation, the two discounters are also struggling with delivery problems.
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Fewer non-food goods at Aldi and Lidl in the future
This is not good news for Aldi and Lidl customers. you will be a significantly reduced range of non-food goods in the future find. The days when discounters used to lure customers into the branches with new TV sets, tents, clothing and much more on a weekly basis are probably over for the time being.