All gamers? More than 90% of players among generations Z and Alpha

Video games have become much more than a hobby for millions (billions?) of gamers around the world. And the latest statistics released this week show that the phenomenon is not about to fade.

This unpublished data is particularly interested in young gamers as well as their relationship vis-à-vis the video game as a whole.

Everyone is playing!

In 2022, the global video game market is expected to be around $222 billion. An absolutely colossal figure that includes all media. The mobile market alone represents 61% of the amount mentioned above and therefore definitely takes precedence over the console/PC duo. In addition, the SELL estimated in 2021 that 73% of French people play. This can range from simple occasional leisure to enthusiasts of this growing sector. A dynamic that is obviously confirmed on a global scale.

This week, analysts from the firm newzoo provide us with fresh data. The study in question focuses on the Z and Alpha generations. The first includes people born between 1997 and the end of the 2000s, while the second includes those between 2010 and 2020. The finding is clear, more than 90% of these young people (in 36 different markets) are engaged in content related to video games. And it goes even further…

Young people do more than play

Thereby, newzoo also estimates that 28% of the online population combines video games with other elements that relate to this theme. We are talking here about podcasts, physical fairs or even belonging to a community on the internet. In addition, the study proves that people also use gaming to create new social connections online.

So 74% of respondents now use video games to connect with other enthusiasts. It’s not just about playing for the sake of playing anymore. According newzoosuch enthusiasm for social interactions through the prism of video games is also what is pushing the industry in this sector to turn to the Metaverse.

Sources: Wccftech, newzoo