Youtube wants to create a shop that gives access to all streaming servicesas this sector becomes particularly competitive and popular.
A report from wall street journal just established that in July, streaming surpassed pay TV for the first time in the United States.
A project called “Channel store”
According to wall street journal, YouTube now wants to compete with the giants Apple, Amazon and Roku in the streaming sector by offering access to various services within its platform, and thus acting as a streaming portal. Moreover, the firm is already in talks with different brands to integrate them, and highlights its huge number of users, 2 billion per month, to convince them.
Called “Channel store” internally, this project would allow its members to have access to excellent marketing, according to its leaders. For example, users could watch series or movie trailers on YouTube for free, then easily pay to subscribe to the service and watch them without having to switch platforms.
Streaming services are increasingly consolidating
More and more streaming services are offering joint offers. While this may impact their revenue or their stranglehold on consumer data, this practice has many benefits. Jeffrey Hirsch, Chairman and CEO of Starz, which has bundled its streaming offerings with Disney in Latin America and Canal+ in France, explains that by coming together, the services provide a better user experience and therefore users are less likely to cancel their subscription.
For example, HBO Max made the decision to remove its service from Amazon Prime Video’s offering in the United States last year because it refused to share its data with the e-commerce giant. . Finally, the platform’s parent company, Warner Bros. Discovery, is currently negotiating its reintegration into Prime Video after losing a significant number of subscribers. It is also not uncommon to see operators or channels include streaming services in their offer, like Canal+ giving access to Disney+ in France.
An offer via YouTube, however, could upset the market. On the one hand by simplifying the user experience, but also because it is the most popular video platform in the world. YouTube could also launch its marketplace before the end of the year across the Atlantic. For now, it is too early to know when it could be available on the Old Continent.
Source : The Wall Street Journal
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