Created in 2004 by Nicolas Bergerault, François Bergerault and Jean-Sébastien Bompoil, the company is known for organizing cooking lessons for individuals or for companies wishing to do team building in a pleasant setting.
While the Tour de France is in full swing, the Amaury group is also thinking about its diversification. The family group, specialized in sports with The Team and ASO, invests 7 million euros to become a minority shareholder of L’Atelier des chefs. Created in 2004 by Nicolas Bergerault, François Bergerault and Jean-Sébastien Bompoil, L’Atelier des chefs is known for organizing cooking lessons for individuals or for companies wishing to do team building in a pleasant setting.
But the two actors now see further. They are embarking on training leading to a diploma in manual and human trades: from pastry to plumbing, including hairdressing, aesthetics or early childhood trades. Craft trades that offer more and more opportunities to young people. L’Atelier des chefs has developed a digital training platform to deliver CAPs or BTSs. “There is a certain similarity between our businesses, such as creating content, recruiting subscribers and managing a brand.», explains Jean-Étienne Amaury, co-manager of the Amaury group. The ambition of L’Atelier des chefs is to triple its turnover in the next three or four years, mainly thanks to this online training strategy.
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This investment is not the first in the training sector for the Amaury group. He is already a shareholder of Amos, the sports business school, and of CMH Paris, the international luxury hotel management school.