You probably didn’t know this, and yet Amazon offers a small chatbot responsible for answering your questions about a product. Just like ChatGPT, it is an LLM AI that will analyze the descriptions and reviews on an article to find the information that interests you. On the other hand, the tool does not yet seem as powerful as its main inspiration.
You have to be very attentive to detect its presence and yet, it is definitely there. You’ve probably never paid attention to the discreet section titled “Are you looking for specific information?” “, on a product page on Amazon. Indeed, why trust a simple search box if you just need to read a description and consult customer comments to form your own opinion?
However, that is precisely what this little tool is for. Behind this search bar is actually a small LLM artificial intelligence, that is to say the same type of AI as ChatGPT or Copilot, capable of finding specific information for you or answering your questions. To do this, simply type your query in the search field so that the tool provides you with an answer based on the text of the page.
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How Amazon Helps You Shop Without You Knowing
Concretely, this tool allows you to summarize both the description of the product as well as the (sometimes numerous) customer reviews in order to directly find the information that interests you. Useful when you don’t necessarily have time to fill out 100 pages of comments. Be careful though, you should not expect an AI as powerful as ChatGPT. For now, the tool is still relatively rudimentary.
It is in fact only capable of answering simple questions, the answer to which can be found on the page. It is also impossible to ask for a recommendation for a product based on a specific need, and even less to compare two items with each other. That being said, given Amazon’s efforts in the field of AI, particularly with its Claude chatbot, we would not be surprised to see this option arrive shortly.