Louise Bernard with Alexis Patri
A new broadcaster who entered football Ligue 1 by surprise, the Amazon Prime Video streaming platform remained very confidential on the audiences that the matches of the competition achieved through its services. Our colleagues from the newspaper L’Equipe have succeeded in obtaining the first figures.
This is the end of a great mystery of football TV rights. Even if the veil is not completely lifted. Our colleagues from the newspaper The team obtained from Alex Green, head of sports at Amazon Europe, the first figures for the ratings of Ligue 1 matches on his streaming platform Amazon Prime Video. Arrived by surprise among the broadcasters of the competition, Amazon until now kept entirely secret the level of its audiences.
An order of magnitude more than precise figures
Unlike traditional channels whose audiences are published daily, we did not know how many people the platform managed to bring together in front of football matches. However, since this season, Amazon is the broadcaster of 80% of the French Championship.
“At least a million people watch the big games,” Alex Green, Amazon Europe’s sports boss, told The team. We have known more precise. But it is still an indicator. However, we still do not know the precise number of subscribers to the Pass Ligue 1, which allows you to watch Ligue 1 and Ligue 2 matches for € 12.99 per month.