Imagine you are watching The Boys on Prime Video. From early 2024, your sessions will likely be interrupted by ads unless you pay an extra €2.99 per month. This amount will be added to your Amazon Prime subscription and will allow you to access ad-free binge-watching sessions. Yes like today, but more expensive therefore.
Amazon announced that early next year, Prime Video will feature a limited number of ads in shows and movies. The company hopes the move will provide an additional revenue stream and offset the investment in high-quality “engaging content.”
The company also announced that it will not change the price of the Prime subscription in 2024.
“Significantly fewer ads than linear TV and other streaming services”
Prime members will start seeing what Amazon calls “significantly fewer ads than linear TV and other streaming services” early next year in the US, UK, Germany and Canada . But each Prime member will have the opportunity to add a new ad-free tier to their subscription for an additional €2.99 per month.
Advertisements will gradually be extended to Prime members in France, Italy, Spain, Mexico and Australia during 2024.
Amazon’s Prime Video is a streaming service that also offers users free same-day, one-day, or two-day shipping, exclusive Prime deals, and access to Prime Day discounts.
Source: “ZDNet.com”
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