Amazon: Wedbush remains ‘outperforming’ with Prime Video


(CercleFinance.com) – Wedbush Securities on Monday renewed its ‘outperform’ opinion and its price target of $180 on Amazon.com shares following the announcement last Friday of the plan to broadcast advertising on the Amazon.com platform. video on demand Prime Video starting next year.

According to the analyst’s calculations, this measure – if it were to be deployed worldwide – could generate between 6.6 and eight billion dollars in additional annual turnover for the Internet giant.

‘We consider that this opportunity could constitute a significant driver of improvement in the operating margin over the period 2024-2025, with the group directly monetizing its investments in content and absorbing more of the costs linked to streaming’, underlines the intermediary.

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