Ambitious, Club Med has recovered well from Covid
DECRYPTION – The king of high-end resorts has returned to its pre-pandemic level of activity. In Asia, its recovery is hampered by the sluggish and very expensive air supply. The group plans to open 17 new destinations.
Club Med blows. Closing the black parenthesis caused by the Covid pandemic, the specialist in high-end resorts regained its 2019 business volume last year. This strong recovery is confirmed, even in Asia (excluding China): since January , activity in this region is 10% above its pre-crisis level. Club Med would do even better if the air offer was able to respond to the impressive desire to travel after confinements and other travel restrictions.
“In China, the speed of the recovery is very slowed by the weakness of the air offer, recognizes Henri Giscard d’Estaing, president of Club Med. There is a double problem of capacity and price. Under the effect of the rise in kerosene, plane tickets are often experiencing double-digit increases. For Club Med customers, able to afford family stays at several thousand euros, it is above all the lack of flight offers that thwarts holiday desires…