(AOF) – Apple Inc. has started manufacturing its new iPhone 14 in India. “We are excited to manufacture iPhone 14 in India,” Apple said in a statement emailed to US media. The firm at the apple did not release more details. Apple will likely transfer around 5% of iPhone 14 production to India from late 2022 and rise to 25% by 2025, JPMorgan claimed last week.
India appears to be a prime location due to its vast labor resources and competitive labor costs.
The American technology group wants to diversify the supply chain outside of China due to rising geopolitical risks, but also supply problems caused by Beijing’s “zero Covid” policy.
JPMorgan estimates that around 25% of Apple’s products will be made outside of China by 2025, up from less than 5% today.
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Growth of the French market in value
According to the Gfk institute, the sector generated sales of 4.8 billion euros in 2021, up 2% compared to 2020. The product families that benefited from the best performance are in particular helmets and accessories as well as televisions. However, while the French consumer electronics market grew in value last year, it fell in terms of volumes (-2% with 51 million units sold). This trend can be explained by a move upmarket in products: Bluetooth speakers are more powerful or even televisions use more innovative technologies. Thus the development of technologies that improve image resolution (Oled, Qled, miniled) and the size of screens have caused an increase of more than 20% in the average price. Consumers are also looking for more sustainable products.
New ambitions of Samsung and Huawei on the market
Samsung recently unveiled four new laptops after it backed away from operating outside Korea in 2015. For his part, faced with the American sanctions which have penalized his activities in the field of smartphones since 2019, the founder of Huawei, called at the beginning of the year his employees to accelerate the diversification of the group. The Chinese giant recently displayed its ambitions in the PC/tablet market, which is one of the pillars of this strategy. To do this, it will have to compete with Lenovo in China and above all take market share in the United States and Western Europe, markets known to be difficult to penetrate.