Apple is having its “Ask” AI tested internally by AppleCare technical advisors, what will it be used for?


Samir Rahmoune

February 23, 2024 at 6:12 p.m.

2

© Alexandre Boero for Clubic

© Alexandre Boero for Clubic

ChatGPT could well see a strong competitor arrive this year with an AI developed by Apple. AI which is already used in reality by the support service of the American firm.

Even if it appeared late last year in the field of artificial intelligence compared to ChatGPT and the other Bard (now Gemini), Apple had clearly hinted that it will still be there. And it has since progressed well in the development of its own chatbot, a chatbot which has already passed the real-world testing stage within the AppleCare workforce.

Ask, Apple’s answer to ChatGPT?

Apple wasn’t going to let Microsoft and Google quietly take over the huge, developing AI market. The Cupertino company had been preparing its response for months, which took a first form, called “Ask”. According to information from MacRumorsit is a chatbot, already used by AppleCare teams.

As a reminder, AppleCare is the group’s program which offers a hardware warranty as well as a technical assistance service to its customers. Experts contacted by Apple product owners can use Ask to find answers to the questions they are asked. A use that is pushed by Apple executives.

Apple is trying AI for its support © Tada Images / Shutterstock

Apple is trying AI for its support © Tada Images / Shutterstock

One last step before the public launch?

Technical advisors can, for each discussion with “Ask”, have up to 5 interactions. At the end of the exchange, they evaluate the help provided either as having been “useful” or “useless.” » For Apple, the use of this chatbot is safe, since it relies on the group’s internal knowledge base on the products it has developed. Specific questions such as “ A customer is unable to update their device to iOS 13.7. What to do ? » can thus be asked.

It is interesting to note that Google, last year, also pushed its teams to use as intensively as possible the AI ​​then being completed, before the official launch of the first version of Bard. Doesn’t internal use, for advice given directly to customers, show that Apple is almost ready to publicly launch this AI?

Source : Macrumors



Source link -99