Apple is playing it smart and would like to get help from the press to train its generative AI


Samir Rahmoune

December 27, 2023 at 8:12 a.m.

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Apple logo © © Bangyu Wang / Unsplash

The Apple logo displayed on one of its stores © Bangyu Wang / Unsplash

Apple has started discussions with major newspapers to legally use their data to train its artificial intelligence models.

To give birth to monsters like ChatGPT, it is necessary to make it swallow up an immense volume of information. Information which, for a certain number, was gleaned without even requesting authorization from their owners, which in 2023 led to the filing of many complaints. A pitfall that Apple apparently wants to avoid by seeking to sign agreements with major publications to use their data.

$50 million deals proposed

Apple is having numerous discussions with major newspapers, according to information from New York Times. The bitten apple firm has in recent weeks increased discussions with major publishers and press organizations in order to obtain the right to use their archives, with the aim of training its AI.

And to show that it is serious in these negotiations, Apple is offering solid deals. According to the same source, the Cupertino company would thus offer at least $50 million to these institutions to access their data.

New York Times © Alexandre Boero for Clubic

© Alexandre Boero for Clubic

Problems should still persist

Suffice to say that the atmosphere is no longer the same at the end of the year between content creators and AI giants. We remember that this summer, the New York Times took measures to prevent the OpenAI crawler from training on its articles. On the contrary, this time, Apple would have succeeded in creating the beginnings of trust with its partners.

However, publishers, even if they are interested, fear that such a vast agreement, allowing Apple to access all their articles for several years, could lead to a certain number of legal problems. The fact remains that if the Californian giant succeeded in producing agreements for the use of data, this could be a first precedent which would force its competitors to initiate the same steps in the future.

Source : Engadget



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