This is the news we’ve all been waiting for. Apple is finally setting its sights on the generative AI segment and joining, well, everyone, in vying for the artificial intelligence crown at OpenAI.
The news comes from Bloomberg reporting that the company is quietly working on a tool that engineers call “Apple GPT”, indirectly referring to ChatGPT, the most famous AI chatbot and, until recently, the fastest growing “app” of all time.
Apple built the AI chatbot service on proprietary models created by a framework called Ajax, which was first built last year and runs on Google Cloud.
Apple employees can only use the Apple GPT tool internally
This revelation comes a few months after OpenAI launched ChatGPT, which has become very popular, and encouraged other competitors to join the development of generative AI, such as Bing Chat and Bing Image Creator from Microsoft, Google with Bard, or even Meta.
Apple employees can only use the Apple GPT tool internally, and executives don’t know when the service might be rolled out. There are bumps in the road as security issues halted the build process, but the tool is now available to select Apple employees. However, access to the tool requires special authorization and users are prohibited from using the results to develop customer-facing features.
As AI has become a hot topic in the media, Apple shocked many by barely mentioning it at its latest Worldwide Developer Conference in June.
Tim Cook has been tight-lipped on the issue of generative AI adoption
An analyst explains that AI has been the subject of a major effort on the part of Apple in recent months, but that the teams are not ready to release this information publicly.
Apple CEO Tim Cook has been tight-lipped on the issue of adopting generative AI in more Apple products, though he said he uses ChatGPT. He has explained in the past that his concerns with generative AI are more security-related and that while the technology has great potential, there are many issues that need to be addressed before adopting it.
Apple uses AI in its software on all of its devices in the form of machine learning. Siri, its virtual assistant, uses machine learning and natural language processing and has already been enhanced with the Ajax framework. Generative AI remains a challenge for the company, which is still trying to find a strategy before marketing the first Apple AI chatbot.
Source: “ZDNet.com”