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(Boursier.com) – Apple on Monday became the first group in the world to cross $ 3 trillion in market capitalization, although this record has yet to be confirmed at the close. Monday in session, the action of the firm at the apple thus reached $ 182.88 (+ 2.6%), which gave it the total stock market “weight” of just over $ 3,000 billion. The stock then returned to $ 182.01 at the close, knowing that it must finish above $ 182.86 to “hold” the $ 3 trillion.
Investors see Apple as a bit of a safe haven, stainless regardless of economic conditions. They believe the American smartphone giant, based in Cupertino, Calif., Is in a good position to take advantage of several growth drivers of the global economy, including the rise of teleworking, distance education and entertainment digital (streaming, metaverse …)
Brokers aim for a price of at least $ 200 in 2022
This weekend, analyst Ming-Chi Kuo of the firm TFI Asset Management reported that Apple sold 90 million of its AirPods wireless headphones (including 27 million of the latest model) during the holiday season. . A success that should boost sales of the “wearables” division by 20% in the first quarter of fiscal year 2022 (October-December 2021).
Apple’s products and services have particularly benefited from the coronavirus crisis, but their sales should continue to grow structurally, even in an improved health environment, according to financial analysts. The most optimistic, including the American investment bank Morgan stanley, are aiming for a price of at least $ 200 within 12 months, in particular by counting on the success of new AR / VR (augmented and virtual reality) products which will be launched from this year.
Analyst Katy Huberty, of Morgan Stanley, claims that Apple stock is undervalued if we consider the future revenues that the group will be able to derive from projects in development such as augmented reality or autonomous cars.
Virtual reality headset
According to ‘Bloomberg’, Apple should present its virtual reality headset this spring, with a view to marketing at the end of 2022. The Oculus headset of its competitor Meta (ex-Facebook) was successful this year if we are to believe the downloads of the Oculus app, which were at the top in Apple and Google stores over the Christmas period. Apple is also expected to launch a new version of its Apple Watch this year, according to Bloomberg.
For his part, JP Morgan is targeting $ 210 for the Apple title, estimating that iPhone 13 sales (which have suffered from supply chain problems in recent months) should experience a very strong year 2022, as component shortages subside. The broker expects the production of 250 million iPhones this year. According to the “JPM” analyst, an iPhone SE with 5G could see the light of day in 2022, and should boost sales in the short term.
Finally, the broker Wedbush targets $ 200, but cites an optimistic scenario at $ 225, citing strong global demand for the iPhone 13, especially in China.